Wine gift delivery helps say Happy New Year

Chinese New Year 2016View larger image

You might think the New Year festivities are well and truly over, and for many people that is true, but if you are looking to send a generous gesture to a friend, family member or business associate, wine gift delivery could help you to say Happy New Year the Chinese way.

Mid-February marks the two-week-long celebration of Chinese New Year which, in 2016, becomes the Year of the Monkey.

And wine gift delivery is a particularly fine way to send a present to mark the occasion, as red is a lucky colour in Chinese tradition, making a bottle of red wine an especially thoughtful way to wish prosperity on the recipient for the coming 12 months.

We've looked at Chinese wine trends several times before - including last Chinese New Year, as the Year of the Sheep got underway.

In fact, Chinese consumers buy wine imported from other countries, especially red wine, for its perceived health benefits more than any other reason, including to keep their skin beautiful.

Back in April 2014, we reported not only how red wine is perceived as lucky thanks to its colour, but also how Chinese consumers' familiarity with the internet means they buy wine online more than a quarter of the time.

That finding, from a report by the organisers of the wine trade fair Vinexpo, included a prediction that as much as half of all Chinese wine sales will take place online by the end of the decade.

Interestingly though, anyone born actually in the Year of the Monkey - including 1992, 1980, 1968 and other multiples of 12 counting backwards - might prefer to buy a bottle of white wine instead.

That is because for the monkey in particular, white is a lucky colour along with blue and gold, whereas red is considered unlucky along with grey, black, and even dark coffee.