Support your independent wine merchant this Christmas

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As we move into the last six weeks before Christmas, it's a time when many people will be shopping for gifts from local businesses - and your local independent wine merchant is there to help you celebrate in style.

When you buy wine from your local independent wine merchant, you have access to labels you would be unlikely to see in the supermarkets, chosen carefully based on their quality following in-person visits to vineyards all over the world.

You will often have the opportunity to sample an open bottle or two, giving you the chance to try before you buy wine that you have never encountered before - such as a new region or grape.

And when you buy wine from a local small retailer, you also support the wider business community, driving prosperity on your high street or in your village.

Portland Wine are proud to be at the heart of communities throughout the north-west, from Alderley to Tarporley, and we aim to pass on that support for small businesses in our own product sourcing processes.

As such, we are one of the best places to find great value wines from smaller producers located all over the world - bringing far-flung independent vineyards to your local high street wine shop.

There's no better time to try something new than the Christmas season, when many of us will be cracking open an extra few bottles of wine to share with guests or giving a bottle or two as gifts for loved ones, colleagues and customers.

With the help of your local wine merchant, you can give a bottle that the recipient is unlikely to have seen on the shelves of the supermarket, adding a new experience to every sip.

In this way, even a bottle priced to offer the best value can still deliver much more than a mass-produced brand priced the same in the supermarkets.